Help make trash a thing of the past

We're on a mission to reduce waste as much as possible as quickly as possible, join us!

The Zero Waste Starter Series

Get 5 emails with practical steps, helpful frameworks, and the data behind what actually works.

To live better within planetary boundaries.

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Samuel Joined 3 months ago

The world is already overflowing with waste and the increase of consumerism isn't helping

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Tori Joined 3 months ago

i care deeply about the earth and its inhabitants

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Emerson Joined 3 months ago

I want to reduce my environmental impact because I think that it is important to be mindful of our planet.

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Annalise Joined 2 months ago

I'm looking for new ways to reduce my environmental impact and promote a circular economy, and love learning about these topics :)

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Sonomi Joined 2 months ago

I want to reduce my environmental impact because I love the Earth

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Flannery Joined 2 months ago

I want to reduce my environmental impact to help beautify Ann Arbor

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Ale Joined 2 months ago

I want to make the world beautiful!!!

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Mackenzie Joined 2 months ago

I want to save the world not hurt it

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Sam Joined 2 months ago

I want to challenge myself to know that producing less waste is an actualy possibility that can be integrated into my life like any healthy habit.

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Tyler Joined 2 months ago

What you can do

Start Small, Start Now

Zero waste isn't about being perfect — it's about feeling capable and curious. These are real programs running in Ann Arbor right now, with real people and measurable results.

Your sphere of influence

Change starts where you are and ripples outward. We're here to help you find your best next step at every level.

THE SYSTEM YOUR COMMUNITY You

You

Your daily habits — what you buy, how you cook, what you throw away. This is where most people start, and where the biggest personal impact lives.

Your Community

Your workplace, school, or neighborhood. Organize a challenge, start a composting program, or get your office to ditch single-use plastics.

The System

Policy, advocacy, and the systems that shape what's possible. Push for better reuse infrastructure, packaging regulations, and corporate accountability.

Our Approach

Reduction first.
Everything else follows.

Deforestation, plastic in the ocean, climate change — all driven by overconsumption. Reduction is the only strategy that works at every stage.

We focus here
Extraction
Production
Transport
Consumption
Waste

Less in → less out.

TEDx Talk

The zero waste movement

TEDx Talk: The Zero Waste Movement

Where we're going

Building a model for waste reduction

Waste generation in the U.S. has been increasing since 1960, and our goal is to reverse that trend, starting in Ann Arbor.

We're piloting programs that enable people, businesses, and institutions to build a movement that can move the needle on waste, and demonstrate a model that makes national waste reduction possible.

Now — Ann Arbor

Waste reduction programs, zero waste events, community organizing, and neighborhood-level data collection. Building towards statistically significant waste reduction in Ann Arbor.

Next — Test Replication

Expand the work to 2–5 additional cities, building the infrastructure needed to scale waste reduction programs.

Later — Scale

Partner with cities ready to run the playbook. Aiming for a 10% reduction in US waste by 2040.

This work is funded by
people who believe in it.

Every dollar funds programs, tools, and data that prove waste reduction works — and make it replicable.